Ethical, Forward Thinking Fashion
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Livia Firth Launches the First Green Carpet Collection of Luxury Accessories

Livia Firth made ethical fashion glamorous. As the wife of heartthrob actor Colin Firth and founder of Eco-Age, Livia’s had many a trip down the red carpet. For years she’s used this as a platform to showcase ethical and sustainable fashion by wearing specially designed and upcycled sustainable pieces under the umbrella of the ‘Green Carpet Challenge’ (GCC). She’s collaborated with the likes of Gucci, Prada and Alice Temperley and pulled other celebs on board including Emma Watson, Cameron Diaz and Meryl Streep. It’s no surprise that she’s responsible for a huge amount of press on ethical fashion.

For the 2011 Oscars, when Colin Firth won Best Actor for The King’s Speech, Livia wore a stunning upcycled gown by Gary Harvey. Created from twelve different vintage/charity shop dresses sourced from the 1930s, it was light and lacy and lovely. By blogging for Vogue and wearing newsworthy pieces that add a whole new dimension to posing on the red carpet, Livia raised the profile of ethical fashion.

Now, Livia has launched the first Green Carpet Collection of luxury accessories. The range was created by the Italian luxury shoe brand Sergio Rossi and Eco-Age, the brand consultancy which specialises in sustainability. Along with Nadja Swarovski, (Member of the Swarovski Executive Board) the trio hosted an intimate cocktail reception at Wellington Arch this month to celebrate the collection. Guests included Francois-Henri Pinault, Colin Firth (as we’d hope!), Caroline Rush, Tania Fares and Leah Weller.

The collection itself is made up of limited edition butterfly-inspired shoes and pochettes (a fancy name for clutch bags). Indeed, the Sergio Rossi Green Carpet Collection has been lovingly hand-crafted in Sergio Rossi’s Italian factories, using the first sustainable silk fabric to be developed and awarded the prestigious GCC Brandmark - a guarantor of sustainable excellence. Eco-Age validated the silk supply chain (which features organic silk yarn spun, dyed and woven in Italy) and in a world first for a shoe and accessories line, the carbon emissions resulting from the whole project were offset, including the launch event.

In addition, the launch event was as eco-friendly as possible. Guests walked an ECONYL® Green Carpet made using recycled fishing nets and all the furniture and props had either been reclaimed, recycled or upcycled from local UK based film, theatre and TV sets.

With retail prices for shoes and clutches starting at £850, you’ll likely need to be a film star to get your hands on them. Livia might have top designers on board to repurpose her vintage frocks but you don’t need a big budget to have a go yourself. At least Livia has proved eco fashion can be as fabulous as any other designer pieces, but we already knew that, didn’t we?

 

Emma Waight
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