5 Celebrities Backing Ethical Fashion
"Emma Watson 2012" by David Shankbone - Emma Watson. Licensed under CC BY 2.0 via Commons - https://commons.wikimedia.org/wiki/File:Emma_Watson_2012.jpg#/media/File:Emma_Watson_2012.jpg
Celebrity endorsement is never a bad thing and the fact that so many leading ladies step out in ethical fashion proves that clothing can be beautiful and covetable whilst being produced in an ethical way. Many well-known names promote ethical fashion and sustainable living, some, like Emma Watson and Lily Cole, even putting their name to ethical fashion lines. Livia Firth’s Green Carpet Challenge has involved numerous celebs over the years as she encourages big names to walk the red carpet in ‘green’ gowns (or in the case of Colin Firth a British made wool suit). Here are 5 female stars who all care more about the clothes on their backs than just the colour.
Wikipedia lists Emma Watson as an ‘actress, model and activist’. Her fervent speech on gender equality at the UN in 2014 captured global media attention and she has campaigned widely on women’s rights issues. She worked with People Tree to design a youth ethical fashion collection and recently pledged to wear only ethical designers throughout the press tour for Regression, her new film co-starring Ethan Hawke, no doubt influenced by a viewing of the documentary film “The True Cost’ which she tweeted about in August.
You’ll know Naomie Harris as Tia Dalma from Pirates of the Caribbean, or Eve Moneypenny in Skyfall but she’s also a fan of ethical fashion. She wore a stunning gold dress at the 2013 Oscars by Ghanian designer Michael Badger created with silk crepe de chine, recycled zippers and vintage glass beads.
Cate Blanchett was quoted in a Vogue piece on Fashion Revolution Day as saying the following about the fashion industry “If you offer options then it's not sacrifice, it's choice . . . Like climate change - we need to change the way we consume fashion. And if more individuals do then we make a change collectively." She also wore ethically-sourced earrings by Chopard to the Golden Globes, raising the profile of artisan miners.
Model, actress and one of PETA’s ‘sexiest vegetarians of the year 2013’ Lily Cole has worked tirelessly on environmental issues. As a patron and model for the Environmental Justice Foundation, Cole made climate change glamorous. She is also co-founder of the sustainable accessories knitwear brand ‘The North Circular’.
Boho queen Sienna Miller is a fan of slow fashion. As co-founder of her own fashion brand Twenty8Twelve she loves dressing up, but knows you don’t need to constantly be buying more to look stylish. She’s been seen wearing eco fashion brands such as Beulah London and Huit.